PackagingRevolution.Net
Rick LeBlanc
“The Reusable Packaging Pavilion was a terrific idea that gave reusable transport packaging an impressive look at PACK EXPO… ‘It was a little worrisome at first, to be placed next to my competitors’ one RPA member told me. But he discovered that the synergistic approach helped drive booth attendance. There were still some reusable packaging exhibitors scattered elsewhere in the show, but my mileage requirements were cut significantly. You would almost have a hunch that the RPA members know a thing or two about logistics, as well as branding and collaboration. Come to think of it, these are all crucial components of most any successful reusable packaging endeavor.”
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