Adeneli Packaging, co-ordinates a network of packaging experts servicing the Fast-Moving Consumer Goods Sector. With a collaborative approach to assisting clients, we have them consider their Packaging Hierarchy of Needs. With this consultative approach we have clients thinking through their packaging and ultimately treating their packaging as assets. This assets thinking on packaging aligns with the Reusable Packaging Association and how it has treated packaging in the movements of goods. The parallels are exciting with the potential to expand the thinking of FMCG packaging traceability, metrics, end user engagement and reusability.
