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The Reusable Packaging Forum, held in April in Chicago and organized by the Reusable Packaging Assn., offered thought-provoking presentations to 3PLs, reusable packaging suppliers, and end users of reusables on some of the most pressing topics in the industry. Among them, the keynote presentation discussed how the rise of smartphones, e-commerce, and omni-channel marketing is transforming the supply chain, providing 3PLs with more customer data than ever before; end users and providers of reusable packaging provided advice on making the case for reusable packaging; and technology suppliers impressed upon the audience the importance of having systems in place to track reusable assets throughout the supply chain.
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